Rutu King-Hazel

Ātiawa ki Whakarongotai, Ngāi Tahu, Te Atiawa, Tūhoe

Rutu King-Hazel is an aspiring mental health advocate and catalyst for positive change. She is passionate about public speaking, empowering others, and demonstrating compassionate leadership to support the well-being of whānau.

Rutu serves as the Director and Founder of Hope is My Homeboy, a non-profit suicide prevention clothing brand created to honour her brother and father, who tragically took their own lives. Inspired by her brother's passion and skill in making clothes, Rutu felt that this project would bring purpose and joy and be a meaningful way to honour him.

The brand has successfully promoted mental health in New Zealand and raised funds for mental health initiatives. The profits from every purchase are directed to the I Am Hope Foundation, which assists in covering counselling fees for those who cannot afford them. Rutu advocates for Hope Is My Homeboy as a reminder to check on others and empower those in need.

Previously, Rutu worked as a Personal Trainer. In this role, she found fulfilment in being surrounded by individuals striving and pushing through their mental barriers. Coming from a fitness background, she has witnessed the transformative power of physical activity on mental well-being. This experience further fuelled her passion for helping individuals overcome personal challenges and reach their full potential.


Hope Is My Homeboy: How a fashion label was launched to tackle mental health.

King-Hazel Whānau

Hope Is My Homeboy: The Story Behind the Movement

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